BFCM
Chowdeck's Black Friday/Cyber Monday campaign needed something the internet would actually talk about — not just a landing page, but a live experience. I built it: architecture, implementation, shipped in under a week.
The site featured a live delivery coverage map showing active zones in real time, animated order metrics that updated every few seconds, a countdown puzzle game with a leaderboard, a curated music playlist, and a loading screen that kept users engaged while the backend caught up. Dark and light mode. Built to hold under pressure.
The BFCM website got 27,000 site visits — a 657% increase over any previous Chowdeck campaign. 52,000 orders on Friday alone. 182,000 over the campaign weekend. ₦1.4B processed. Our community played the puzzle, shared screenshots, and watched the numbers climb together. Awwwards gave it an Honourable Mention.
Awwwards
Honourable Mention — recognised for interaction design and real-time UI
Chowdeck on X — the campaign in numbers
The Chowdeck team shares the campaign numbers live
Chowdeck on X — community reaction
Community response and highlights from the weekend
Chowdeck Blog
The bigger picture behind Chowdeck's growth that season